Below is 2010 information. Please check back in the fall for 2011 information.

“Meet the Authors” Book Signings
Media Resource Lounge, 3600 Aisle


Sunday, May 16, 2:00 – 3:00 pm
Long-time retailer and author Carolyn Howard Johnson will launch two new books in her award-winning “How To Do It Frugally” series: Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media and Your Blog; and Your Business: A Retailer’s Mini Guide to Garnering Customer Loyalty and Sales Online and In Store. Carolyn is a veteran of the retail industry with more than 30 years founding and operating a small chain of stores from Los Angeles to Las Vegas. Both books will be available at half-price during this signing event.


Monday, May 17, 10:00 – 11:00 am
Linda Cahan is internationally known for her visual merchandising and store design expertise over some 37 years in retail. Get a first run, signed copy of her book 100 Display Ideas Under $100. Her book will be available at half-price during this signing event.

Monday, May 17, 4:00 – 5:00 pm
Paper Words President Rob Fortier and manufacturers’ representative Meryl Hooker have jointly authored "Pushing the Envelope: The Small Greeting Card Manufacturer’s Guide to Working with Sales Reps". This book will convey to small greeting card manufacturers how to find, recruit and retain a winning sales rep. Written from both the manufacturer and sales rep perspectives, this nuts and bolts guide is full of industry information, sales tips, and guidance for building successful and profitable rep relationships.

Tuesday, May 18, 11:00 am – 12:00 pm
Wanda Wen, a devoted paper arts enthusiast and founder of celebrated stationer Soolip, the preferred artisanal paper supplier and letterpress correspondence purveyor for L.A.’s trendsetters and Hollywood A-Listers, has long been a champion of creating simplicity-infused beauty using the ingenuity of the human hand and heart.  Wanda's new book "The Art of Gift Wrapping" (Potter Craft/Random House), an inspiring, visually tantalizing and resourceful how-to on the art of gift wrapping, inspires others to join in the fun with 50 innovative design ideas using organic, unique and uncommon materials.