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Tuesday, September 07, 2010
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NSS 2010 EDUCATION PROGRAM & EVENT SCHEDULE
Below is 2010 information. Please check back in the fall for 2011 information.
Saturday, May 15, 2010
10:30 am - 11:45 am
Room: 1C02/03
Rep Relationships 101: Finding, Recruiting & Retaining A Winning Sales Force (for exhibitors only)
Sales reps are an important element in line promotion and placement for card manufacturers but navigating those relationships can seem tricky and even overwhelming. Come learn the in's and out's of successfully finding and working with reps. Price: $10
Speakers:
Rob Fortier, Paper Words and Meryl Hooker, Meryl Hooker Sales
*Seats are restricted to confirmed exhibitors only
3:30pm
Room: 1C02/03
Social Marketing for Vendors: Hype or Huge Opportunity? (for exhibitors only)
Join GIFT SHOP Magazine's Publisher Patricia Norins in this fast-paced and exciting session, specifically designed for vendors, to learn how you can make more money by connecting with your customers via online social media. This session will focus on how you can build better lists, connect with retailers in a more meaningful way, and increase your sales through the social networking sites including Facebook, Twitter, You Tube, and LinkedIn. One lucky attendee will walk away with a book on social marketing, The Ultimate Guide to Social Marketing ($30 value).
Price: $10
Speaker:
Patricia Norins, Publisher, Gift Shop Magazine
Sunday, May 16, 2010
10:00 am:
Room: 1C02/03
Trend Watch 2010: What’s New, What’s Now, & What’s Ahead
Get a sneak preview of lifestyle, color, fashion and stationery trends sure to move merchandise throughout the year!
*Buyers will receive priority seating until 5 minutes prior to the start of the program. Price: $20
Speaker:
Caroline Kennedy, Editor, Gifts & Decorative Accessories
12 noon:
Room: 1C02/03
Building A Better Bridal Business Through Social Networking & Media
Discover how retailers can effectively reach out to wedding couples through social networking campaigns, how to get your store placed on local television, local newspapers and other media, and how to get picked up by the blogging communities.
*Buyers will receive priority seating until 5 minutes prior to the start of the program. Price: $20
Speaker:
Stacie Francombe - Founder & CEO, Get Married Media
2:00pm
Room: 1C02/03
Wedding Invitation Social Etiquette Rules for Today's Modern Couples
The leading authority on social etiquette helps turn retailers into a true resource for all things regarding wedding invitation and announcement etiquette, including proper invitation wording updated for today’s family situation. Price: $20
Speaker:
Peggy Post, Director, The Emily Post Institute Inc.
4:00 pm to 5:30 pm
Room: 1C04/05
Teach & Learn Retail Forum: Developing a Coordinated Social Media Program: Building a Better Blog, Networking Your Store Newsletter, Tapping Twitter
Join the discussion on how to create a dynamic professional and effective social media campaign. Topics to be covered include: coordinating your website, blogs, newsletters, Facebook, and Twitter to attract new customers, communicate with current customers, and build your profit potential. Retailers will also have the opportunity to network and share ideas and experiences. The 1-1/2 hour session will include refreshments. Each participant will receive a comprehensive guide to using social media effectively and efficiently. Complimentary
Moderators:
Patricia Norins, Publisher, Gift Shop Magazine Carolyn Howard-Johnson, veteran retailer and award-winning author
Monday, May 17, 2010
8:00 am
Room: 1C02/03
Bridal Stationery Trends 2010 (for exhibitors only)
Editorial Director of Martha Stewart Weddings Darcy Miller unveils exclusive, groundbreaking research specifically on the bridal stationery market, based on an in-depth survey of brides and brides-to-be. Discover what social stationery, color and wedding trends are driving the market, and how your store can attract today's savvy, sophisticated shoppers. Price: $10
Speaker:
Darcy Miller, Editorial Director, Martha Stewart Weddings magazine
10:00 am
Room: 1C02/03
Bridal Stationery Trends 2010 (for NSS retail attendees)
Editorial Director of Martha Stewart Weddings Darcy Miller unveils exclusive, groundbreaking research specifically on the bridal stationery market, based on an in-depth survey of brides and brides-to-be. Discover what social stationery, color and wedding trends are driving the market, and how your store can attract today's savvy, sophisticated shoppers. Price: $20
Speaker:
Darcy Miller, Editorial Director, Martha Stewart Weddings magazine
12 noon
Room: 1C02/03
60 Dynamic Display Ideas in 60 Minutes
Discover a variety of clever, easy, eye-catching and creative window and in-store display vignettes, and how these design ideas can be translated for stationery/paper/lifestyle stores *Buyers will receive priority seating until 5 minutes prior to the start of the program. Price: $20
Speaker:
Visual Merchandising expert Linda Cahan, Cahan & Company
4:00 pm to 5:30 pm
1C04/05
Teach & Learn Retail Forum: Tweaking Your ‘Tweets’ and other Social Media Tips
Join a lively discussion on how to optimize social media marketing efforts using Twitter. Topics to be covered include: Writing more effective “tweets,” using Twitter applications to grow your potential market outreach, best Twitter-appropriate topics. Retailers will also have the opportunity to network and share their social media ideas and experiences. The 1-1/2 hour session will include refreshments. Each participant will receive a 50+ page book on using social media to build business. Complimentary
Moderators:
Patricia Norins, Publisher, Gift Shop and Carolyn Howard-Johnson, veteran retailer and award-winning author
Tuesday, May 18, 2010
8:00 am
Room: 1C02/03
Offshore Sourcing Guide for Stationery & Gift Products (for exhibitors only)
How to Lower Costs & Improve Quality Learn about best practices for sourcing and purchasing from overseas manufacturers from Barry Matus, CEO Development Solutions Global, Inc. Topics include agent/factory direct, sourcing and sampling, artwork and production quality controls, price negotiations, and freight management, based on his 25 years working in China. *Bagels and Coffee provided. Price: $10
Speaker:
Barry Matus, CEO Development Solutions Global, Inc.
10:00 am
Room: 1C02/03
The Fashion and Future of Paper: Industry Talents Share Insights on Design & Market Trends
(for NSS retail attendees)
Join a panel of some of the freshest design leaders and learn about their design and color inspirations and what they see ahead in the stationery market. Price: $20
The Panelists are:
— Bonnie Marcus of Bonnie Marcus Collection
— Whitney English Kolb of Whitney English
— Prentiss Douthit of Prentiss Douthit
— Jennifer Tatham of Night Owl Paper Goods
— Leigh Standley of Curly Girl
Speaker:
Sarah Schwartz, Editor, Stationery Trends
12 noon:
Room: 1C02/03
Creating Professional, Cost-Efficient Holiday-Themed Displays for Year-Round Sales
Learn to design effective, cost-efficient professionally merchandised visual displays for a variety of seasonal holidays as well as general spring, summer, fall, and winter window and in-store vignettes
*Buyers will receive priority seating until 5 minutes prior to the start of the program. Price: $20
Speaker:
Visual Merchandising expert Linda Cahan, Cahan & Company
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